If you are a food business, you know better than anyone that there are very few things more important than marketing your company. If someone finds your business and can’t see any unique, exciting promotions or offers, they won’t return. Most of the time, businesses choose to market themselves using traditional methods. Television ads and billboards are expensive and, let’s face it, most people skip right by them. You need to catch their attention in a way that really hits home with them: through video marketing.
Video marketing is one of the most creative ways to market your food business and it can be especially effective if you choose to use it. The following are some ideas for using video marketing to promote your brand and attract new customers.
Use video to go behind the scenes.
This will allow you to show people what goes on behind the scenes in your food business. People love this kind of content because it gives them an authentic look into your brand and how it operates. You can show your employees hard at work or make a vlog where they talk about why they love working for you. If you have some cool new equipment, feature that in one of these videos!
Showing your customers what goes on behind the scenes can be a great way to build trust and credibility. Customers want to know that their food is being made with care and that they’re supporting a company that they can feel good about.
Interview people on your team.
These can be short, quick interviews or longer ones. You could ask them about their role at the company and what that’s like or how they got there. This is a great way to show your employees as real people rather than just part of a business. It also gives viewers an idea of how your company operates and what it’s like working for you.
As you create a video, you can also do an employee spotlight and do a longer interview with one or more of your employees. This gives viewers an idea of what it’s like to work at your company, which can be really helpful for people who are considering applying for a job there.
Make a commercial.
A commercial is a short video that you can use to promote your company or a specific product or service. It’s like an advertisement but shorter and with more personality, so it’ll be more engaging for viewers. You can create commercials for any occasion: new products, holidays, sales events — you name it. If you’re having a sale on something, make a commercial explaining what the deal is and why people should buy from your company right away.
In a commercial, you can be more creative and have more fun than in other types of videos. You don’t need to stick to just one format; try experimenting with different things or create meme videos that will be appealing to your market. For example, you could do a parody that pokes fun at another company or product (this is called an “astroturf” ad), or create an ad that shows how your product works while telling a story (this is called an “explainer” video).
Put on a cooking demonstration.
Do you want to show off your cooking skills? Then do a cooking demonstration video. You could create it in the style of an infomercial and sell products, or you could just share some of your recipes with people who want to learn how to make something delicious.
When you see that your cooking demonstration is successful, you could even start a YouTube channel that shares recipes and cooking tips.
Social media content creation.
Social media isn’t just about posting statuses and pictures. It’s also about creating content that people want to read or watch. You can write blog posts, create YouTube videos or Instagram stories, post downloadable TikTok content, or even record podcasts that will help in promoting your food business.
You don’t know where to start? Try brainstorming a list of topics that are related to cooking or food. Then, consider what kind of content would be interesting for your audience and how they would want to consume it. For example, if you’re creating a YouTube video that teaches people how to make a certain dish, then be sure to use high-quality visuals and audio so viewers will enjoy watching it.
When embracing the video trend for marketing, think outside the box. Use your video for a personal connection with customers, communicate your mission and brand message, establish branded content on social media, connect with other small businesses to create a social circle, and more. Don’t just make a video, figure out why you are making it and what it brings to your marketing strategy. Your creativity can take you far!