Packaging is extremely important in the eCommerce industry. If product quality contributes to an excellent brand name, the standard of packing materials is the icing on the cake. Customers enjoy a pleasant unpacking experience. Colour is used extensively in the design of packing materials to render it more engaging and fun for people. You can also have your cardboard boxes customised by a reputable firm that specialises in bespoke cardboard boxes. Packaging Midlands is an online wholesale business that offers bespoke packaging throughout the United Kingdom. We are all aware that a high-quality packaging box is essential for the safe shipment of products. It ought to be strong, sturdy, dependable, long-lasting, sustainable, and environmentally friendly. Is this, however, sufficient? Obviously not. A good package should also deliver a memorable unboxing experience. It should be vivid, appealing, and alluring. Packaging should send a positive message to customers. It should contain essential details about your brand, goods, and the whole operation. In brief, seek for cardboard boxes that may be customised with these features.
To obtain custom packaging in the UK such as cardboard boxes and other packaging materials such as packaging tapes, bubble wraps, foam rolls, and so on, conduct thorough research and locate a reputable packaging provider.
Let us now consider the effects of colour on packaging design.
Benefits of Primary Colours in Packaging Boxes
The most popular colour found in boxes made of cardboard is red. It represents vitality, power, strength, life, love, and passion. This colour is widely used in the food industry since it represents metabolism. Aside from that, the colour is strong, warm, and appealing. As a result, it generates excitement and draws quick attention. When there is a sale in an eCommerce store or a shopping mall, the word ‘sale’ is written in red. As a result, you can choose this shade for your custom cardboard boxes to help your brand’s name stand out. Sometimes the packing tapes are in the colour red or are printed in colour red to make the process of packaging easy.
Black
Black is another popular shade for advertising and packaging. It is bright and vibrant, similar to the colour red. It is associated with luxury, authority, sophistication, and strength. The colour is adaptable. As a result, it can also symbolise the adaptability of your company. Some cardboard packages are sometimes painted black with the brand emblem in gold. These boxes are usually filled with delicate, expensive, and opulent items. It gives the goods a more attractive and refined appearance. So, when transporting costly things, use a black cardboard box to convey sophistication and elegance.
Pink
Pink has always been associated with femininity. It symbolises tenderness and subtlety. The colour conveys a sense of serenity. It also symbolises beauty. It can sometimes represent sophistication. As a result, most women’s fragrances, cosmetics, and amenities including soaps and shampoo for the body and hair are packaged in robust and durable pink cardboard boxes. So, if you’re selling a female product, be sure to customise your cardboard boxes in pink. Customers always have a positive impression of bespoke cardboard boxes like this.
Are you distributing your items in sustainable and environmentally friendly cardboard boxes? Why not make them green to send an encouraging note to your customers? Yes, green has a connection with Mother Earth, with nature. It represents environmental sensitivity. It embodies sustainability and recyclability. Aside from that, the colour green denotes peace, tranquillity, and the secret to maintaining good life balance. The lighter hue of green indicates tranquillity, while the darker shade represents prosperity. This shade is utilised in packaging boxes for delivering breakfast and shipping pricey and environmentally friendly commodities. Use sturdy packaging tape to seal the boxes, and send the items with a positive message.
Purple
Purple, like the colour black, represents wealth and sophistication. It exudes cosiness, grace, and elegance. Purple is a sign of status and reputation. It has a fantastical feel about it. When transporting things that are smart, reputable, and graceful, use custom purple cardboard boxes. It is going to make consumers feel sophisticated.
Summing up
These are some of the benefits of colourful packaging. Colour is very important in your business. Colour is symbolic, and it improves your customers’ mood. Customise the shipping boxes with multiple colours and designs when sending products. These bespoke cardboard boxes will not only make your consumers’ unwrapping experience memorable, but they will also strengthen your branding and help you acquire more income.
