With the global shift towards virtual experiences, the debate between live vs in-person events with smart solutions has gained significant traction. While both formats have their own unique advantages, it is essential to understand the major differences and benefits associated with each.
On-site event tech solutions, characterized by physical presence and face-to-face interactions. On the other hand, live virtual events are a compelling alternative, leveraging virtual platforms to engage attendees remotely.
In this article, we will explore the significant differences and benefits of live and in-person events. Also, help event organizers and attendees make informed decisions based on their specific goals and circumstances.
Differentiating Live and On-site Event Tech Solutions
1. In-person events with smart solutions give attendees immersive experience
Modern technology continues to advance, creating more opportunities for virtual engagement at live events. Nonetheless, face-to-face events are still the best choice for facilitating fruitful business communication. In-person events offer the following perks:
· true communication.
· A sense of exclusivity for participants.
· Sensory experiences (music, interior design, food, etc.)
Additionally, in-person events are more than just a lead-generation tool. They now cover the entire customer journey, from discovering brands to building brand ads. Event organizers can leverage every stage of the sales funnel as part of an in-person event. for example:
· Conduct brand presentations or unique brand discovery demos.
· Host brand loyalty conferences and product launch events.
· Organize customer meetings to build brand loyalty.
In-Person Events with Smart Solutions are characterized by a greater variety of formats, allowing brands to enhance the customer experience.
2. On site event tech solutions and live events offer different types of networking
Networking is an important aspect of any business event. Both live and in-person events offer many opportunities for active networking. But think of it like this, they are not the same kind of network.
The following types of networking are recommended for live virtual events:
· Participants can connect with more people faster.
· Virtual live networking eliminates geographic restrictions.
· It takes less time and is more convenient.
· Live events guarantee multiple networking channels for virtual attendees, including group chats and virtual hangouts.
In-person events are a more traditional (but time-tested) way of networking.
· Participants connect on a deeper level with fewer people.
· People use word of mouth through communication.
· Hosts, speakers, and event managers will find it easier to form an emotional connection with their audience.
3. Live events are more budget friendly than in-person events
A virtual live event is more affordable format than an in-person event for both organizers and attendees. If you host a live event, you can lower your overall costs by saving on:
venue and staff.
travel expenses;
preparation, etc.
In fact, broadcasting your live event to the digital space can save you up to 75% on your budget compared to in-person events. The only major cost factor to consider when hosting a live event is the cost of setting up the virtual platform where you conduct meeting.
Pro tip: That doesn’t mean you can’t host an in-person event on a limited budget. You can optimize your in-person expenses by:
· Advertising in partnership with local businesses and media.
· Planning for open call for speakers. Many industry professionals’ welcome free participation.
· Choosing multi-purpose venues. They are usually cheaper than pure conference rooms etc.
4. Live and in-person events require different sets of technical support
Technology can make or break an event. This applies to both virtual live and in-person events.
Of course, the technical side of things is crucial to the success of any live event. To keep everything running smoothly, please keep the following in mind:
· High-quality streaming software: This will allow virtual attendees to access the event agenda and track event progress in real time.
· Webinar/meeting software: A good webinar platform is a must if you are planning a discussion or interactive event.
· Digital video device. Choose a high-quality camera to capture and stream your event. Blurry or delayed images can be a disqualifying factor for many participants.
· High speed internet connection. It may seem obvious, but pay special attention to the quality of your internet connection before starting your live virtual event.
5. Live events are more accessible than in-person events
If you want to democratize your event and reach a wider audience, live virtual events are a better option for the following reasons:
· Anyone with a stable internet connection can access the virtual event platform and participate in live events.
· Prices for live events are generally lower than prices for in-person events.
· Modern interactivity features allow virtual attendees to actively participate in live events.
· If individuals cannot access the live event, the content will still be available in recorded form after the event.
So, if your goal is to democratize your event by attracting as many attendees as possible, go for live virtual events. Save personal events for smaller, more targeted purposes.
6. In-person events are more valuable than live events for B2B brands
Face-to-face business interactions are especially valuable for B2B brands. In fact, 87% of B2B marketers say in-person events are a key factor in their brand’s success. If you’re a B2B company, you may want to prioritize in-person events for the following reasons:
Through in-person events, B2B brands can deeply connect with current and potential customers, partners, and investors.
· In-person events can help increase your presence in the business arena.
· It is more effective in building a positive brand image.
· Provide immediate feedback on products/services and operations.
· These facilitate the generation of his B2B prospects of high quality.
More importantly, hosting his in-person B2B event literally buys attendees time to touch the brand and humanize the business. This is critical to building strong strategic partnerships and increasing customer loyalty.
7. Live events and in-person events allow you to collect different types of data
Another key differentiator between live and in-person events is data collection and metric tracking. The more you know about an event, the better you can analyze it and learn from it. For this reason, it’s beneficial to track as many event metrics as possible, such as Participant Demographics, Engagement, Behavior, Enrollment, etc.
Conclusion
The choice between live and in-person events depends on various factors and considerations. Live events offer personal connection, immediate feedback, and immersive experiences that can be difficult to replicate virtually. In-person events, on the other hand, provide the convenience of remote attendance, cost savings, and the ability to reach a global audience.
Ultimately, event organizers and attendees need to evaluate their goals, resources, and audience preferences to determine the most suitable format.
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