Are you ready to dominate the ecommerce world with your online store?If you want to ensure that your store is visible to potential customers and generate sales, then you need to invest in SEO keyword research.
By conducting thorough keyword research, you can identify the keywords that will help your store rank higher in search engine results pages (SERPs), driving traffic and sales.In this ultimate guide to SEO keyword research for ecommerce, we’ll cover everything you need to know about how to conduct keyword research, from brainstorming ideas to using the right tools.
By the end of this guide, you’ll be an expert at finding keywords that will help your store succeed online.
What is SEO Keyword Research?
Keyword research is the process of identifying and researching keywords that can be used in your website’s content to improve your store’s search engine optimization (SEO). By conducting keyword research, you can determine which keywords are most relevant to your products or services and make sure that your store appears when potential customers search for those keywords.
Why is SEO Keyword Research Important?
SEO keyword research is important because it helps you understand what potential customers are searching for when they’re looking for products or services like yours. By understanding what people are searching for, you can optimize your store’s content and marketing campaigns to focus on those keywords, increasing the chances that your store will appear in search results and generate traffic and sales. How to Conduct SEO Keyword Research There are a few different methods that you can use to conduct SEO keyword research.
The most important thing is to brainstorm a list of potential keywords that are relevant to your store, then use tools like Google’s Keyword Planner and Moz’s Keyword Explorer to research the keywords and determine which ones are most likely to generate traffic and sales.
1. Brainstorm Potential Keywords:
The first step in conducting SEO keyword research is to brainstorm a list of potential keywords that are relevant to your store. To do this, think about the products or services that you offer and the terms that people would use when searching for those products or services.For example, if you sell women’s clothing, some potential keywords might be “women’s clothing,” “women’s fashion,” “women’s apparel,” or “women’s clothes.” Once you have a list of potential keywords, you can start using tools to research the keywords and determine which ones are most relevant to your store.
2. Use Google’s Keyword Planner:
Google’s Keyword Planner is a free tool that allows you to research keywords and get data on the average monthly searches for those keywords, as well as the competition level for each keyword.To use the Keyword Planner, first, create a new account or sign in to your existing Google Ads account. Then, click on “Tools” and select “Keyword Planner.”Next, click on “Search for new keywords using a phrase, website, or category” and enter your potential keywords into the “Your product or service” field. You can also enter your website URL into the “Your landing page” field to get data on keywords that are relevant to your site.Once you’ve entered your keywords, click on “Get started.” Google will then generate a list of related keywords and provide data on the average monthly searches for each keyword, as well as the competition level.
3. Use Moz’s Keyword Explorer:
Moz’s Keyword Explorer is a paid tool that allows you to research keywords and get detailed data on the search volume, competition level, and ranking difficulty for each keyword.To use the Keyword Explorer, first, create a free account or sign in to your existing Moz account. Then, click on “Research Tools” and select “Keyword Explorer.”Next, enter your potential keywords into the “Seed Keywords” field and click on “Get Started.” Moz will then generate a list of related keywords and provide data on the search volume, competition level, and ranking difficulty for each keyword.
4. Prioritize Your Keywords:
Once you’ve conducted research on your potential keywords using Google’s Keyword Planner and Moz’s Keyword Explorer, it’s time to prioritize your keywords. To do this, start by creating a list of your target keywords, then rank them in order of importance. The most important factors to consider when ranking your keywords are the search volume and competition level. Generally, you should prioritize keywords with high search volumes and low competition levels. You can also use Google’s Keyword Planner and Moz’s Keyword Explorer to get data on the estimated CPC (cost per click) for each keyword. The CPC is the amount that you would pay for each click on an ad for that keyword. Generally, keywords with high CPCs are more valuable because they are more likely to lead to sales.
Finding right keyword for websites might sound boring and time consuming but believe me its worthy. If you want to increase the conversion rate of your website than try to dig out the right keywords by following the steps mentioned above.
Ranking well in search engine results is essential for any eCommerce business that wants to succeed online. To rank well, you need to do keyword research and identify the keywords that are most relevant to your business. Once you’ve identified your target keywords, you need to optimize your store’s content and build links to your store.