Describe on page SEO.
Optimizing web page content for search engines and people are called “on page SEO” or “on-site SEO.” The optimization of title tags, content, internal links, and URLs are typical on page SEO techniques. This is distinct from off-page SEO, which focuses on external signals (like backlinks) outside your website.
Exactly why is on page SEO so crucial?
In 2022, would the traditional on page SEO strategy still be relevant?
Yup! In truth, the “How Search Works” study from Google says the following:
On page SEO and Google
Even though it is MUCH smarter now than it was then, Google still employs antiquated techniques (such as searching for a certain keyword on your page).
Google continues to scan your website for keywords.
There is data to support this.
There is no connection between first page ranks and title tags that are keyword-rich, according to our examination of 11M Google search results.
Higher first-page rankings and keyword-optimized title tags don’t necessarily correspond. Google results
However, if you conduct a competitive keyword search, you’ll see that most top-ranking pages contain the same phrase in their title tag.
Keywords in SERP titles
On page Fiv involves more than just stuffing keywords into your page’s HTML.
You should additionally optimize your content for the following to rank it in 2023:
- User encounter
- Dwell Time and Bounce Rate
- Query Intent
- speed of page loading
- Improve Your Content’s SEO
- Improve Your Content’s SEO
Now that you understand why on page SEO is still important, it’s time to start content optimization. I’ll show you specifically how to keyword-optimize each page of your website in this chapter. Therefore, you’ll appreciate the practical advice in this chapter if you’ve ever questioned, “How do I use keywords on my page?”
In the first 100 words, include your target keyword.
This is a tried-and-true on page SEO strategy that still works. Your content’s first 100 to 150 words should only contain one instance of your major keyword. For instance, I immediately used the keyword “email marketing” in my article, which was optimized for it.
Keyword in post introduction
Why is this crucial?
Google gives terms that appear early on your website more importance. In the first 100 words, include your target keyword keywords. Which is reasonable. Consider that you recently wrote an article about the ketogenic diet. Would it make sense to use the word “keto diet” halfway down the page if your article was actually about the keto diet?
Not. For this reason, you should include your keyword inside the first 100 or so words. This is one of those insignificant details that aid Google in comprehending the purpose of your website.
- Put the title of your blog post in an H1 tag.
- The H1 tag functions as a smaller title tag.
- Utilizing an H1 tag, according to Google, “helps Google understand the structure of the page,”
- H1 tags on Google’s ranking page
- The H1 tag is often added automatically by most platforms (like WordPress). In such a case, everything is arranged for you.
- However, it is only sometimes the case. To ensure that your title is enclosed in an H1, you should verify the source code of your website. And that H1 tag contains your keyword.
- H1 tag: title and keyword
- Embrace H2 tags for subheadings.
- Include at least one subheading with your main keyword. Add an H2 tag to that subheading.
Your on page SEO would an H2 tag make or destroy it?
Nope. However, it can’t harm. Additionally, my personal SEO tests have demonstrated that including your target keyword in an H2 element can have an impact. An illustration of this tactic in use is provided below (target keyword=”content marketing tools”):
- H2 tag’s keyword
- Keyword Repetition
- “keyword frequency” refers to how frequently your keyword occurs in your material.
- Google may contest the idea that utilizing the same keyword repeatedly is beneficial. However, seasoned SEO experts will confirm that it unquestionably works.
- Consider it like this:
- Consider a page that Google BELIEVES is about a certain term. On the page, however, the keyword only occurs once.
- Low keyword frequency
- How sure are they that the page is relevant to that keyword? Not at all.
- On the other hand, if the keyword is used on the page 10 times, Google may be more certain of the topic.
- High keyword frequency
To be precise
This has nothing to do with keyword stuffing or similar practices.
To convince Google that your page truly is about that subject, you only need to use your target term a few times.
For instance, one of our articles is among the top 3 results for the search “YouTube SEO” in Google.
YouTube SEO – Google SERP
In that 3,200-word post, how often do you suppose I used the precise phrase “YouTube SEO”?
Therefore, there is no need to take this too far. You’re good as long as your keyword appears a couple of times naturally.
Improve Your URLs’ SEO
An underappreciated aspect of on page SEO is your URL structure.
Yes, Google started using strange URL variations in the search results a while back.
Google SERP – Desktop URL format
Even so, the keywords you use in your URL are displayed here. URLs now appear above the title tag in the mobile and desktop SERPs.
The URL structure for Google SERP on mobile
The importance of your URL has therefore increased.
So, here’s how to make URLs that are search engine friendly:
Shorten the URLs you use
Each URL should contain a keyword.
Seriously. I’m done now.
For instance, the keyword “link building” is optimized throughout my guide to link building. I, therefore, included that term in my URL.
Google SERP with the URL “Link building.”
That’s not to argue that your keyword should be the ONLY thing in your URL. It’s okay to extend your URL by one or two words.
SEO’s advantages and importance
People are looking for all kinds of distantly and closely related items to your company. These are all chances to interact with these people, assist them in finding solutions to their issues, and establish yourself as a reliable source.
Increased website traffic: When your site is optimized for search engines, it receives more visitors, which translates to better brand recognition and
More visitors: For your site to be optimized, it must target keywords that your ideal visitors and customers use to search, which means you’ll receive more targeted traffic.
Better reputation: A better Google ranking gives your company immediate credibility. People will trust you if Google does.
Higher ROI: You invest money in your website and the marketing initiatives that point back to the pages of your website. The results of those campaigns are enhanced by a top-performing site, making your investment worthwhile.
Therefore, SEO is the solution to increase brand recognition, internet visibility, leads, sales, or repeat consumers.