Tuesday, February 7, 2023

Linkedin For Business Growth & Lead Generation

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LinkedIn is a very effective platform for working professionals, businesses, and advertisers across the world. LinkedIn has around 47 million users in India that is second to the US and head of China. 

Due to a constant rise in its user base, professionals and businesses use it as an advertising medium for themselves. And the executives or marketers at the best SEO company in Delhi or any city across the world keep LinkedIn in their marketing efforts. Here are some ways to use LinkedIn for growing your business and generating leads:


By being active on LinkedIn, you can get in touch with the CEOs, top management, and team members to know the vision and culture of businesses. Through LinkedIn, you can have unlimited organic reach. You can use the search option of this platform to know companies that could be ideal for your business growth and send your connection requests to them. 

Lead Generation 

As a business owner, you always look for new ways to advertise or promote your products or services. LinkedInd gives you a huge market that is unaware and untapped of your existence. It provides Sales Navigator and Search Features that permit you to make the results shorter and get the one what you are exactly looking for. 

Search Features 

LinkedIn has Search Features that allow you to search for a probable collaborator, investor, or customer. Apart from reaching out, you need to follow them with regular messages and emails to show off your interest. Further, you should participate in the discussions with individuals of your interest and share posts to draw targeted clients or business-persons. 

For example, you are running an SEO agency. You should compose posts on SEO related activities and allied services. Further, you can share your growth story and compose articles around the latest happenings in the industry. While sharing such articles/posts, you should hashtag organisations and individuals who can benefit from the same. 

Sales Navigator 

The Sales Navigator, built for sales professionals, is an ideal tool to generate leads. It allows you to import all your LinkedIn contacts and sync the same to your SalesForce apps or tools. With it, you have a functionality of the lead builder tool that you can apply to filter the leads. As per your need and convenience, you can create and save around 22 search filters to facilitate your future search. With it, you can refine your search depending on your location, industry, and department. 

Suggest to Read:- What Are The Top Three Tools Used By Every SEO Expert?

You can use LinkedIn email to notify your connection for a new lead instantly. For example, someone in London shows an interest in your business. You can use LinkedIn email to follow the person and avoid losing this lead. Your LinkedIn business page will be highlighted for the individuals or businesses following it.   

Social Media   

LinkedIn works as a social media platform, apart from being a tool for professionals. As per your need, you can give emotional triggers and personalised touch to your posts. According to a recent study, lead generation on LinkedIn is 277% higher than Facebook. 

Client finding 

LinkedIn is an ideal tool to find services and professionals for your business. In addition, it helps you find potential customers. The search option or facility on LinkedIn helps you find clients. Through your regular posts, you can make your followers and connections aware of what you are offering. 


LinkedIn is a great tool for professionals and businesses. Apart from sharing your thoughts and offerings, it helps you advertise/promote your business, generate leads and find clients, enabling you to make your business grow. 

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