Thursday, February 2, 2023

Salesforce Commerce Cloud for eCommerce Business: Everything You Need to Know About It

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E-commerce has grown tremendously lately, and merchants across industries are embracing it to extend their business reach globally and generate more sales. 

The eCommerce industry is predicted to generate $6.39 trillion by 2027, up from $4.48 trillion in 2023, according to Statista. 

The number of users who prefer to shop online will also rise to about 5,263.6 million by 2027. 

Online shopping is on the rise, requiring eCommerce businesses to develop a strong online presence and provide customers with hassle-free shopping experiences.

This is where Salesforce Commerce Cloud comes in. With it, companies can gain a deeper understanding of the habits of their customers and provide tailored services to maximize their success online.

This blog will cover Salesforce eCommerce cloud functionality and how it can benefit your eCommerce business.

So, let’s get started.

What is Salesforce Cloud?

Put simply, 

Salesforce Commerce Cloud is an eCommerce software-as-a-service (SaaS) solution that enables businesses of all sizes to operate efficiently in the cloud. 

It provides a suite of features to allow businesses to offer intelligent and personalized shopping experiences to customers across a range of channels, including mobile, web, social, etc. 

On a broader picture, it is a multi-tenant architecture that works harmoniously to simplify and enhance the customer experience with the business. 

Customer satisfaction is at the heart of almost all companies today, making this solution an excellent choice for matching service needs to customer expectations.

The Salesforce Commerce Cloud is not just a tool for conducting business online. It is an extensively featured cloud-based eCommerce platform that helps companies to facilitate innovative and exciting shopping experiences for their customers.

What are the Benefits of Salesforce Commerce Cloud for E-Commerce Businesses?

Streamlining the Shopping Process

The Salesforce eCommerce cloud entitles companies to connect with their customers on various channels. Therefore, the brand can interact with its customers more effectively with fewer disruptions.

Providing a 360-degree view of the customer journey allows businesses to ensure customers do not lose interest at different points in their journey, increasing conversion rates and thus generating more leads.

Predictive Intelligence

Online shoppers today expect a more individualized shopping experience.

Salesforce commerce cloud is combined with Einstein AI. This next-generation artificial intelligence platform tracks and analyzes the user’s behavior providing personalized recommendations accordingly.

A significant advantage of Einstein AI is that it eliminates the need for third-party integrations and manual data analyses. 

Mobile-First Approach

Mobile devices are the primary source of traffic for eCommerce businesses. According to Outer Box, approximately 79% of eCommerce orders are placed using smartphones. Today, an eCommerce store needs to be mobile-friendly and intuitively navigated to succeed in the market.

Moreover, Google also places a high priority on the mobile-first experience as a ranking factor. Providing a great shopping experience to smartphone users is the focus of the Salesforce commerce cloud. 

Flexible Scalability

The growth of eCommerce businesses is set to continue. An eCommerce business should, therefore, choose scalable solutions to support its growth efficiently. As a cloud-based tool, Salesforce makes it an extremely scalable tool that helps businesses grow rapidly and enter new markets more quickly. 

It responds to spikes in traffic on the spot, scales automatically, creates faster-loading pages, ensures secure transactions, and more to facilitate your business expansion. As your requirements change, it adapts and scales with various platform-level integrations. 

Omnichannel Capabilities

The most significant advantage of the Salesforce commerce cloud lies in its omnichannel capabilities. The platform can unify online commerce operations such as order management, inventory management, and marketing campaigns in a single SaaS solution. Access to this information makes it easier for retailers to manage all aspects of their business operations.

It is beneficial for businesses to have omnichannel capabilities, as this will save time and money.

Great Customer Support

Salesforce has grown as the world’s leading customer relationship management software. Aside from all its capabilities, it offers 24×7 customer service, ensuring business operations run smoothly and growth is unhindered.

Salesforce commerce cloud offers businesses top-of-the-line customer support services to ensure all your business issues are resolved quickly. If you need code fixes, security patches, or anything else to grow your business, Salesforce is always there to assist. 

Globalization of Storefronts

Innovations in the internet have made it easier to overcome geographical boundaries. Companies that operate in e-commerce are expanding to multiple countries in an effort to maximize their revenue. 

Salesforce commerce cloud makes it easy for businesses to expand their operations to multiple counties. Multiple storefronts for multiple locations can be managed from a single backend platform allowing retailers to expand their business globally. Furthermore, businesses are able to manage multi-currencies and multi-languages effortlessly to ensure maximum growth for their business. 

How Much Does Salesforce Commerce Cloud Cost?

Salesforce is a business-focused company that is known for offering the allure pricing model for all its products. The Salesforce commerce cloud implements three different types of pricing as mentioned below;

1. Starter Tier

A small eCommerce business with one or two websites or stores will find this tier ideal. One percent of the gross merchandise value (GMV) is charged to the business.

2. Growth Tier

A mid-size company with up to five websites or storefronts will find this pricing affordable. This Salesforce Commerce Cloud Pricing tier charges between one and two percent of the GMV.

3. Unlimited Tier

These pricing tiers are ideal for large eCommerce companies operating globally and owning multiple websites or storefronts. This pricing tier charges 2 percent of the gross merchandise value. 

Consultation with Salesforce commerce experts is the best way to obtain exact information about Salesforce commerce cloud pricing. Salesforce developers will evaluate your requirements and a customized package will be tailored to meet them.

Supercharge Your Business With Salesforce Commerce Cloud

Salesforce Commerce Cloud is a powerful platform designed to assist businesses in strengthening their online presence. Looking for ways to take advantage of Salesforce commerce cloud’s jaw-dropping features? Lucenta Solutions is a leading Salesforce development company that employshighly experienced Salesforce developers to unlock the tool’s potential. We look forward to working with you! Contact us today!

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