There are a few cosmetic brands that have the ability to get committed customers for their serum and other products. One thing that customers notice when they are buying serum is the packaging design. If it can get the eye of the customer and let them know about the product, they may end up buying it. When serum boxes are designed well, they have the potential to help a company get its products noticed and even brought. Serum is a product that is a light one that is easily absorbed. There are different types of serum that handle different conditions.
If you want shoppers to be drawn to your serum, you should design its packaging well so that your customers can get an elevated experience. Read on to find out more:
Define ideal client
You need to know who you are making the packaging for. You may have made a serum for middle age ladies that helps with anti-aging for instance.
When you have figured out who your ideal customers are, you need to know what qualities they search for when wanting to buy serum and what packaging they will be drawn to.
Choose good-quality packaging material
It is important to get a box that will be strong enough to hold the serum bottle carefully. It should keep it safe from anything that may impact it. The packaging material must be of a good-quality and it should be easily customizable as well.
Cardboard, corrugated cardboard, or Kraft are some options that are good for making the packaging of cosmetic products like serum. The packaging materials can give you custom boxes which you can design uniquely according to what you are selling.
Packaging which can attract many customers is environmentally-friendly packaging. There are some customers that ask brands to choose this type of packaging so that its impact on the environment is reduced.
If you choose boxes that are strong and also recyclable, reusable, renewable, and/or biodegradable, you will be selecting packaging which will not carelessly harm the environment.
If your serum is one with some natural ingredients and you want to give this impression to customers, eco-friendly packaging can help do this further.
Choose a good color scheme
You want to choose the best colors that will be eye-catching and can give customers the impression that you are aiming for. You want the colors to be cohesive and work together effectively.
Use your brand colors if you have these because they help let people know the product is from your company.
For example, if you are aiming to give the impression of purity and nature, you can use white and green on the packaging. If your brand is leaning towards showing customers that it is a high-quality brand, you can use black on the packaging.
Include information about the serum
When people look at serum packaging, they should know details about the serum. You will need to include details about it and a good idea is to include them in an interesting and attractive way so that customers will want to read them.
You can tell what the serum is for, what its ingredients are, how to use and store it, warnings, etc. You must not add those details that are not needed because most people will not have time to read them. Within seconds of looking at the packaging, the customers should know whether the product is the one that they are looking for.
A packaging design that is clean and straightforward may be able to give better results. Designs that are overly busy and cluttered have the ability to confuse customers.
For instance, pastels and minimalism may work. Pastel colors are able to soften some harsh-looking minimalist design. A minimalist and sleek layout can make your pastel packaging seem more sophisticated.
You can experiment with both to find the ideal look for your brand. You can keep it simple as well as classy by employing a single pastel color that will speak to your customers. You may opt to use different pastels to give a whimsical plus dreamlike look.
Try and be unique so that the packaging can attract and be more eye-catching than the competitors.
The packaging design should let people know which brand the product is from. This will help with brand recognition. Use brand colors here, your brand tagline, name, logo, etc. This can help your customers recognize your products. If you are able to create stunning serum packaging boxes, you can give your customers a better experience. You can show them that you want to give them something of a high quality from the start. This can help you get people to notice your serum. Customers will want to buy a serum that they think will give results. The packaging must be able to give this impression.