The Ultimate Guide To Motion Graphic Videos: Why They Matter for Your Business

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Video Production Malaysia

Anyone who has been on social media for a while knows that visual content is where it’s at. Your posts and photos get passed around and commented on hundreds of times every day, giving them far greater exposure than traditional text-based posts would ever receive. As a result, visual content has become essential to every business looking to build their brand, connect with their customers, and gain more visibility through their social media presences. But what exactly is a motion graphic video?

How should businesses approach creating them? In this article, you’ll find out everything you need to know about the value of creating motion graphic company videos—and how to create the best videos possible so your business can increase its visibility via the visual channels it participates in.

What is a Motion Graphic Video?

A motion graphic video is a video that uses techniques like animation, motion graphics, or live footage to creatively highlight your brand or product. The purpose behind these techniques is to combine a number of images and/or scenes to create a type of video that has a more visually appealing, artistic feel than regular, straight-to-text videos. Many brands create motion graphic videos because they’re able to more effectively convey their message—creating a video that’s more attention-grabbing and more likely to get people excited about your brand and products.

When executed well, motion graphic videos can help your business:

– Convey your brand’s personality and values in a more visually appealing format.

– Create a more memorable and engaging experience for your customers by incorporating graphics and animation throughout your video.

– Gain more views and followers by appearing on people’s timelines as a more visually appealing item.

– Show up in search results as a video rather than a block of text.

– Increase your video’s search engine optimization (SEO) by adding in keywords and phrases throughout your video’s scenes.

– Grow your email list by sharing your videos with your existing customers.

Why Should You Create Motion Graphic Videos?

Whether you decide to create motion graphic videos on their own or not, brands are increasingly turning to these mediums to get their message across. First off, visual content is quickly becoming the most effective type of content on social media—and it’s not even close. Visual content is passed around 20 times more than text-based posts, generating more ROI and better results than text-based posts.

Furthermore, visuals are also proving to be more effective than text-based posts in terms of attracting clicks, views, and engagement. In fact, visual content from Instagram, Twitter, and Facebook accounts earn an average of 150% more clicks than text-based posts. The same applies for views and engagements on Twitter and Instagram compared to text-based posts. Instagram videos get an average of 30% more views and Twitter tweets get an average of 25% more clicks.

6 Best Tactics for Creating Motion Graphic Videos

Now that you know what a motion graphic video is and why you should create them, let’s take a closer look at how to bring these videos to life.

– Frame your subject matter right: You’ll want to frame your visuals around a subject that naturally lends itself to visuals. Whether this is your brand or your product, you want to make sure you’re framing your visuals around a subject that can visually represent it.

– Add in subtext: When it comes to visuals, you want to make sure you’re not just framing your visuals around the subject, but that you’re framing them around a subtext as well. To do this, you want to add in subtext in your visuals to subtly convey this subtext.

– Make your visuals count: While framing your visuals is important, it’s even more important for your visuals to count. That is, you want to make sure that each frame in your video makes sense and adds value.

– Use music and sound effects wisely: Visuals can be a lot more effective when paired with music and sound effects. That is, you don’t want to simply have silence in between each frame of your visuals. Instead, it’s much better to use a sound effect like a song or a voice-over to help illustrate the visuals.

– Know what type of visuals to use: While you may want to create all types of visuals for your videos, it’s important to know which types work best for your type of content.

For example, you may find that animated videos perform better than static images, while still images perform better than videos with movement.

3 Ways to Distinguish Your Videos from the Crowd

Whether you decide to create motion graphic videos on their own or not, brands are increasingly turning to these mediums to get their message across.

– Use animation: Animated videos are one of the most common ways to convey your brand’s values and personality via visuals. That is, you want to make sure that your visuals have some sort of movement to them, such as images that are animated by adding in graphics or that have subtext that adds motion to them.

– Use creative camera angles: Creative camera angles are yet another great way to give your visuals depth and make them more visually appealing. That is, you want to make sure that your visuals aren’t just flat images but that they have some depth to them.

– Use motion graphics wisely: Motion graphics are graphical images that are animated. That is, you want to make sure that you’re not just using motion graphics in your visuals, but that you’re using them wisely. To do this, you want to make sure that each frame has some sort of meaning and that it adds value to your video.

Final Words: Should You Be creating motion graphic videos?

The best way to decide whether you should be creating motion graphic videos is to first determine if you can create high-quality visuals and if your brand is naturally visual in nature. If you think you can do this, the next step is to figure out the best visual format for your brand and products. Once you’ve done this, it’s time to start creating motion graphic videos for your business. Once you do this, you’ll be able to see the value in motion graphic videos for your brand and start increasing their visibility on social media.

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