At different software houses, the professionals have experience building websites and digital strategies for clients of all sizes, and we personally take responsibility for every project. Although each project has its own complexities and challenges, creating and creating a corporate website is a particularly complex process that requires prior involvement in planning and planning.
Today’s corporate to building websites often contain thousands of pages of content, or even hundreds of different microsites, and fine-tuning the design and information structure of such sites can quickly become overwhelming. Creating a company site from scratch is also a challenge because it requires attention to plan for different types of situations and use words that may not have happened before.
Working with our enterprise customers over the years has given us insight into what works and what doesn’t in designing digital experiences at this level. Below we share some strategies that we know will make an impact.
Incessantly person-centric
When it comes to redesigning, or even building websites, companies often fall into the trap of prioritizing the story they want to tell rather than sending the message users need to hear.
The site should be seen as your company’s online presence, it does more than just that. Remember, when it comes down to it, this site exists for one purpose: to serve your users. Any decision about a website should be based on the result that will benefit the user.
It helps to return to this question regularly in planning and design, asking what you can do to exceed your users’ expectations, make their experience more pleasant, and ensure that they leave your site. Feel good about your company, what they acquired and came to make the website. For getting an experience and view, check out the international B2B marketplace website.
Understand employee roles and internal teams
In order to become an employee, you must first understand your audience. The audience can be expanded and include people from across the country or around the world who work in different roles and responsibilities and come in a variety of fields and activities. Although you may not be able to find a way to talk to everyone effectively, with a little work you can identify and isolate your most important audience so that you can create a website.
Internal stakeholders will also play an important role in determining site design and organizational direction. Those involved in various sectors bring valuable knowledge about customer wants and needs through field experience. For example, marketing and sales, or performance against human resources will have a different perspective. Understanding these differences will give you a better idea of where the greatest opportunities lie.
Focus on breadth, depth and content structure
Enterprise-level content requirements are often complex as you can note on the Chinese B2B platform. As mentioned above, you need to reach many different users, and the content must be tailored to each user group.
In terms of what you want to offer, try to strike a balance between breadth and depth. Content that is too broad will lack meaningful focus, while a narrow plan may alienate users without seeing their questions or needs expressed. Go deeper and your audience will get lost in the weeds. Without enough depth, you can’t provide value.
Almost as important as the type of content you create is how you choose to present your content to users. Keep in mind that online attention spans are shorter and shorter, so assume that most people will not read or view your content from cover to cover. Design a layout that makes the text easy to navigate and highlights the most important points so you don’t miss them.
Always put mobile devices first
Nowadays, every business with a website realizes that the mobile experience is just as important to users as the desktop experience, if not more so. Mobile usage is also at the heart of what brand visibility is looking for.
From the user’s point of view, poor mobile performance is interpreted as a sign that the brand does not care about what the experience is, or is stuck in the past when the desktop was the only important. Both of these concepts can damage user trust and, if not guarded against, can hinder website conversions and damage your brand image.
Of course, designing a mobile experience — especially repurposing an existing desktop experience to run on a mobile device — only gets more complicated at the enterprise level where content is complex and multiple navigation systems can exist. However, introducing mobile phones is worth the effort to keep users happy, and has been shown to positively impact sales. The same applies to B2B and B2C organizations.
